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| Author: | Burk, Verena; Grimmer, Christoph G.; Pawlowski, Tim | |
| Tübinger Autor(en): |
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| Published in: |
Marketing Review St. Gallen
(2014), Bd.
31(2014),
H.
2,
S. 32-39 |
|
| Language: | German | |
| Full text: |
http://dx.doi.org/10.1365/s11621-014-0338-y
http://www.bibliothek.uni-regensburg.de/ezeit/?2425938 |
|
| ISSN: | 1865-7516 | |
| Dokumentart: | Article | |
| Reference: | 406348448 | |
| Note: | [Elektronische Ressource] | |
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