Dateien: | ||
URI: |
http://nbn-resolving.de/urn:nbn:de:bsz:21-opus-59800
http://hdl.handle.net/10900/44126 |
Dokumentart: | WorkingPaper |
Date: | 2012 |
Source: | Reutlinger Diskussionsbeiträge zu Marketing & Management ; 2012,1 |
Language: | German |
Faculty: | 9 Sonstige / Externe |
Department: | Sonstige/Externe |
DDC Classifikation: | 330 - Economics |
Keywords: | Marketing , Sensation , Guerilla , Guerilla Marketing |
Other Keywords: |
Sensation Marketing Below the line |
Other Contributors: |
Rennhak, Carsten Nufer, Gerd (Hrsg.) |
ISBN: | 1863-0316 |
License: | http://tobias-lib.uni-tuebingen.de/doku/lic_mit_pod.php?la=de http://tobias-lib.uni-tuebingen.de/doku/lic_mit_pod.php?la=en |
Order a printed copy: | Print-on-Demand |
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