| Author: | Wlömert, Nils; Papies, Dominik; Clement, Michel; Spann, Martin | |
| Tübinger Autor(en): |
|
|
| Published in: |
Marketing science - Baltimore, Md. : INFORMS
(2024), Bd.
43,
H.
1,
S.
1-12 |
|
| Language: | English | |
| Full text: |
https://pubsonline.informs.org/doi/pdf/10.1287/mksc.2022.0080?download=true
https://doi.org/10.1287/mksc.2022.0080 |
|
| Dokumentart: | Article | |
| Reference: | 1880765454 | |
| Show full item record |