To Eat the Cake and Have It, too: How Marketers Control Influencer Conduct within a Paradigm of Letting Go

Author:

Borchers, Nils S.

Tübinger Autor(en):

Published in:

Social Media + Society (2023), Bd. 9, H. 2

Verlagsangabe:

Sage Publications Ltd

Language:

English

Full text:

ISSN:

2056-3051

DDC Classifikation:

004 - Data processing and computer science
070 - News media, journalism and publishing
600 - Technology

Dokumentart:

Article

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