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| Author: | Zurstiege, Guido | |
| Tübinger Autor(en): |
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| Issue year: | 2022 | |
| Language: | German | |
| Full text: | https://doi.org/10.1007/978-3-658-36508-0_26 | |
| Dokumentart: | BookPart | |
| Published in: | Schlüsselwerke der Werbeforschung - 1st ed. 2022. - Wiesbaden : Springer Fachmedien Wiesbaden, 2022 | |
| Page range: | 297-305 | |
| Reference: | 1843255049 | |
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5 Philosophische Fakultät [8725]