I've never seen a client say: 'Tell the influencer not to label this as sponsored': An exploration into influencer industry ethics

DSpace Repository

I've never seen a client say: 'Tell the influencer not to label this as sponsored': An exploration into influencer industry ethics

Author: Borchers, Nils S.; Enke, Nadja
Tübinger Autor(en):
Borchers, Nils S.
Published in: Public Relations Review (2022), Bd. 48, H. 5
Verlagsangabe: Elsevier Science Inc
Language: English
Full text: http://dx.doi.org/10.1016/j.pubrev.2022.102235
ISSN: 0363-8111
DDC Classifikation: 330 - Economics
004 - Data processing and computer science
600 - Technology
070 - News media, journalism and publishing
Dokumentart: Article
Show full item record

This item appears in the following Collection(s)