Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection

Author:

Borchers, Nils S.; Woelke, Jens

Tübinger Autor(en):

Published in:

Communications - European Journal of Communication Research (2020), Bd. 45, H. 3, S. 325-349

Verlagsangabe:

De Gruyter Mouton

Language:

English

Full text:

ISSN:

1613-4087

DDC Classifikation:

004 - Data processing and computer science
070 - News media, journalism and publishing
600 - Technology

Dokumentart:

Article

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