| Author: | Auer, Johannes; Papies, Dominik | |
| Tübinger Autor(en): |
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| Published in: |
Journal of The Academy of Marketing Science
(2020), Bd.
48,
S.
584-605 |
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| Verlagsangabe: | Springer | |
| Language: | English | |
| Full text: | http://dx.doi.org/10.1007/s11747-019-00642-0 | |
| ISSN: | 1552-7824 | |
| DDC Classifikation: | 330 - Economics | |
| Dokumentart: | Article | |
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