Are sponsors blamed for edging off? : consumer reactions to sponsorship terminations

Author:

Schnittka, Oliver; Himme, Alexander; Papies, Dominik; Pellenwessel, David

Tübinger Autor(en):

Published in:

Journal of business economics (2017), Bd. 87, H. 7, S. 943-984

Verlagsangabe:

Berlin, Heidelberg : Springer

Language:

English

Full text:

ISSN:

0044-2372 (print)
1861-8928 (online)

DDC Classifikation:

330 - Economics

Dokumentart:

Article

Reference:

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